I've posted before on whether real names are truly enforced on Facebook, and it looks like the answer there is no. My impression is that it's not working great on Plus, either, although there have been some famous botched efforts.
The rationale that it improves the level of discussion seems thin and inaccurate. There are too many legitimate reasons to participate in a forum but not to want it to pop up when your boss does a Google search on your name.
As far as I can tell, the main purpose of a real names policy is to appease advertisers. Advertisers feel, probably correctly, that more information about users will improve the accuracy of ad targeting. It's weird, though, because nobody seems to talk about it that way. It's analogous to the exhortations in a hotel room that it's good for the environment to avoid washing so many towels. Ummm, I'm pretty sure it's more about the money.
2 comments:
I don't believe it has to do with ad targeting directly. The social graph, regardless of who you say you are is more important. The important thing about real names is people can find you without you inviting them first. This isn't really possible when people use "handles".
I don't believe it has to do with ad targeting directly. The social graph, regardless of who you say you are is more important. The important thing about real names is people can find you without you inviting them first. This isn't really possible when people use "handles".
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